On February 21, South Korea's Haite Jinro Co. announced that it will launch the "Spooner", a spoon opener suitable for its Terra beer. This is to add fun to consumers' wine fairs and change the stagnant market atmosphere.

Haite Jinro launches Spoon Beer Opener

Based on the idea of using a spoon to open a beer bottle, Haite's True Lotion developed a corkscrew that anyone looking for a new way to enjoy Terra beer has tried at least once.

The spoon corkscrew is manufactured taking into account the average hand width of an adult male and female of 142mm. Unlike existing corkscrews which require 27 Newtons of force, it has the special advantage that it can be easily picked up by anyone by simply lifting the spoon (8 Newtons of force).

Haite Jinro launches Spoon Beer Opener

Hite-Jinro plans to use the spoon corkscrew in an aggressive marketing campaign. The commercials will be available on the web, including YouTube, starting today. This is the story of an excellent physicist in Korea who invented the spoon corkscrew after long-term research and development of the beer corkscrew. The real physicist Professor Sang-wook Kim will appear in the advertisement.

Haite Jinlu Company has completed the design and trademark application of the spoon bottle opener. The scope is planned to expand through various promotions centered on Seoul's core business district.