This wine decanter, called ETO, combines the functions of decanting and storing wine, and was designed by product designer Tom Cotton. With 18 years of design experience, Cotton is good at transforming a product from a concept into a commodity on the market.

Cotton said that the airtight decanter can keep a bottle of wine fresh for at least 12 days after opening, a result that has been confirmed by laboratory tests and many wine experts, including Tom · Tom Harrow, wine director of British wine retailer Honest Grapes. "After seven days in an ETO decanter, the wine tastes the same as when it was first opened," he said.

This decanter works in a similar way to a coffee maker: Encloses the wine in a decanter out of contact with the air, and pours the wine from it as you drink. The decanter took five years to develop, and it underwent independent experiments at Bangor University, proving that its unique patented stopper was effective in protecting wine from the threat of oxidation for a few weeks. Experiments have shown that this decanter has better preservation effect than other wine preservation methods, such as vacuum pump and inert gas.

"ETO has a unique shape that preserves wine perfectly, and is very convenient to use, store and maintain." Corton said, it is a very good choice for families who often don't have enough wine to throw away.

According to estimates by the Waste and Resources Action Programme in the United Kingdom, about 50 million liters of wine are dumped every year, and the value of wasted wine is as high as 270 million pounds (about 2.376 billion yuan). The decanter's name "ETO" means "again" in Welsh, in honor of Colton's Welsh nationality, and means "to enjoy wine again - without sacrificing the flavour of the wine or our planet".

In order to bring the decanter to market, a crowdfunding campaign was launched on Kickstarter at noon on June 6 for the first round of production of the decanter. The fundraising target is 55,000 pounds (about 484,000 yuan), and as of June 7, the amount raised has reached 40,000 pounds (about 352,000 yuan). ETO decanters are expected to be available in early 2018